Sure thing. Here’s a rewrite with that raw, human touch:
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So, there’s this startup in Switzerland called CREAL. They’ve been tinkering with something called light field tech for AR glasses. And guess what? They just bagged $8.9 million! Kinda makes you wonder what light field displays even are, right? Anyway, ZEISS—big name in optics from Germany—led the funding. Other folks jumped in too, including some investors from UBS. With this, CREAL’s total funding hits $32 million. That’s a lot of cash for, well, anything.
So, what’s the money for? According to their fancy press release—they’re aiming for “natural, comfortable, and healthy” digital shenanigans. Basically, they wanna make AR glasses that don’t feel like you’re wearing bricks on your face all day. Makes sense when you put it like that.
Hold up—did you know light field displays let your eyes do their thing naturally? They give you real depth and less headache-inducing eye strain. Imagine you’re wearing these in a crowded place, and it feels like you can almost touch the holograms. Super trippy, right?
AR and VR usually fool your eyes with some neat tricks—like making it seem you’re seeing depth when really, it’s a flat picture. Most headsets work on this thing called vergence but not accommodation. Quick jargon lesson: vergence is your eyes merging two images into one; accommodation is how they focus separately. Normally, they’re synced, but with current VR, not so much. It’s a teeny bit unsettling sometimes.
Anyway, Tomas Sluka, the CEO at CREAL, thinks AR is gonna be super important as AI changes up the workplace. We’ll be doing more with less—without even picking up a device. But he’s got a point: for this future to happen, they gotta be comfy, right? Like when you’re wearing glasses all day, they shouldn’t feel like a face-hugging alien. And his big vision? Glasses projecting stuff with real-world depth. Not bad.
This cash will help them do more R&D on these modules. Fun fact: they’re based in Écublens, wherever that is. They’re also catching up with ZEISS to kick off a vision care platform. It’s supposed to feature in ZEISS’s new devices. Sciencey stuff!
I mean, tech’s all fun and games until you have to wear a clunky device. Imagine AR glasses as sleek as your usual specs. That’s the dream, right? And it sounds like CREAL might just nail it—or who knows, maybe it’s all hype. Only time will tell.
